Design of visual identity - attorney's office
radionica kreativnih ideja, dizajnerskih rješenja i modernih tržišnih komunikacija
izrada web stranica, web dizajn, grafički dizajn, logotip, izrada logotipa, oglašavanje, vizualni identitet, društvene mreže, facebook, twitter, instagram
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Design of visual identity


vizualni identitet

About This Project

Design of visual identity

For our client, joint attorney’s office Mrakovčić and Milić, we have created a new design of visual identity. The redesign included a new design of business cards, envelopes, folders and letterheads.

When creating visual identity, we decided to use a combination of large and small letter M which represent dual symbolism. On one side there are letters of the last names of both partners. On the other hand, a large letter M with its massiveness and monumentality represents strength and stability, which is a reflection of their years of work and experience. Small letter M represents close cooperation and synergie as a source of success and progress. Selected blue color symbolizes security and reliability, which is reflected in their work.

For further distinction, we designed a special pattern that we have used in all printed materials. The sample represents a unique crystal structure, on which are used transitions from dark to light blue, symbolizing the wide range of services and provided opportunities.